How Artificial Intelligence can change the Digital Marketing Approach
Artificial Intelligence is the new trending topic in the market. Artificial Intelligence has found applications in almost every field. Digital Marketing is not an exception. Applications of artificial intelligence are digital marketing is huge and AI has wide scope in digital marketing.
Before diving deep into the topic, let us first have a look at the definition of Artificial Intelligence.
What is Artificial Intelligence?
- Artificial Intelligence in simple words is the science of making intelligent machines that have the ability of reasoning, decision making, predictive analysis, and perception. Another subset of Artificial Intelligence is Machine Learning.
- Machine learning is based on algorithms that make computers to act like humans and improve learning over the time. Machine Learning as a service has changed the way digital marketing is done.
- Another concept that is closely in relation with these two terminologies is Deep Learning. Deep Learning is the subset of Machine Learning that deals with algorithms that simulate the human brain and is based on artificial neural networks.
- Having gone through the Artificial Intelligence, now let us discuss various advantages of Artificial Intelligence.
Advantages of Artificial Intelligence
Some of the advantages of Artificial Intelligence are as follows:
- Artificial Intelligence machines are less prone to error. Therefore, we can expect a high level of accuracy in artificial intelligence machines.
- Artificial intelligence machines do not get tired. So they require no breaks.
- Artificial Intelligence machines can replace humans to perform repetitive jobs.
- Artificial Intelligence machines can perform in places where it is not possible for humans to reach.
- Artificial Intelligence machines provide cost-effective solutions to the problems.
Having equipped yourself with the knowledge of Artificial Intelligence, lets throw some light on the concept of Digital Marketing.
What Digital Marketing exactly is?
- Digital Marketing has taken the marketing world by storm. Digital Marketing is the new trending topic in the market. Digital Marketing has changed the way marketing is done. Digital Marketing is one of the machine learning business applications that has gained momentum over the past few years.
- Digital marketing deals with the promotion of brands on any of the electronic platform. As we all know that with every passing day, the world is moving toward digitization, so brands want to make full use of this opportunity.
Classification of Digital Marketing
Digital Marketing can be broadly classified into following types:
- Pay Per Click advertising(PPC)
- Search Engine Optimisation(SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing (SEM)
- Affiliate Marketing
- SEM(Search Engine Marketing)
Importance of Digital Marketing
- In today’s competitive world, the importance of Digital Marketing cannot be undermined. Moreover, with the help of Artificial Intelligence deep learning, digital marketing techniques have improved to a large extent.
- Promoting the brand through digital marketing is more effective and in the budget of small enterprises. Digital Marketing is cost effective as compared to the traditional methods of marketing.
- Digital Marketing helps in getting an upper hand over your competitors. By following good marketing strategies digital marketing can become your X-factor making you the leader in competition.
Now let us discuss how Artificial Intelligence can change the approach of Digital marketing.
Prediction from Past behaviour
- One of the applications of artificial intelligence includes predicting the future behavior of customer from the past searches. As soon as customer start searching, his data gets stored in databases and predictions are made according to the choice, taste, gender, location of the customer. So, the customer is shown things that he wants to see.
- This helps in increasing the sales of the brands.
Advertisements get more relevant
- Artificial intelligence technologies in business have helped them to aim at target audience only. In this way, brands can show their products and services to persons that are interested in buying their products. Because it makes no sense in advertising a comb to the bald!
- This further helps in improving the CTR (Click through Rate) of the websites that means your content is reaching the right audience.
Natural Language Processing
- NLP is a field of computer science that deals with interpreting the intent behind the search that is anger, joy, fear etc. This is a challenging task as understanding the sentiments of human that too by a machine is not easy. Artificial intelligence software companies have taken the digital marketing by storm by getting to know the sentiments of the consumers.
- Artificial intelligence research has helped in building recommendation systems. Users are shown recommendations that depend on their previous search. In this way, users get a better experience as they are shown more relevant content.
- Recommendation systems help in predicting the consumer behaviour and suggesting the post which user is most likely to visit.
- Chatbots build using AI machine learning has become a great tool in the hand of brands that want to provide round the clock customer support. Chatbots are build using artificial intelligence algorithms that can help the customers answer their questions. Chatbots are designed in a way that they make a friendly relation with the customers.
- They engage the customer in the conversation and guide them through the products and services.
- It helps in building a strong bond with the customer and sales of brands get improved.
Personalizes Content for every user
- How good it would be if a user gets the content according to his interest. The user would feel more comfortable and familiar with the content. Artificial intelligence software companies have helped in achieving this functionality. Therefore the user is shown different content on the same website according to his needs and interest.
- Thus the user would like to visit the website frequently which improves quality and quantity of traffic on the website. That, in turn, will result in the sales improvement.
Reducing Load Time
- Another application of Artificial Intelligence includes enhancing the load time of the websites. Who likes websites that are very slow and takes forever to load? No one, I guess. If your website is heavy and has a lot of images that make it sluggish, then it badly affects your sales and reputation.
- This can gradually decrease traffic on your website. Artificial intelligence helps in improving the user experience by applying various algorithms.
Hope this article has helped you in getting some insight about the role of artificial intelligence in digital marketing. Artificial intelligence technologies in business have helped them to grow leaps and bounds. We get to know how artificial intelligence has improved the user experience by fast loading websites, chatbots, personalize content etc.